The fascinating story of Giffgaff: A co-creation case study
Hacker Earth Developers Blog
NOVEMBER 12, 2018
Co-creation: A key to innovation. What is co-creation? Innovation driven by end users and providers working together…. In value co-creation , firms benefit from increased innovation capacity and speed, reduced risk, a consistent and rich idea pipeline, and faster time-to-market with promising products and services. Unlike crowdsourcing, co-creation uses a small group of known partners and involves deeper collaboration. 58% of the businesses have piloted co-creation projects to help them innovate
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