When to Consider Setting Up A/B Testing
Modus Create
OCTOBER 6, 2020
I have a confession to make: as a growth-oriented product manager, I tend to gravitate towards A/B testing whenever I can. A/B testing lets us see what customers actually do rather than what they say – which can be a pitfall when using other research methods. When to Use A/B Testing. I’m admittedly biased.
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