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Rethinking enterprise architects’ roles for agile transformation

CIO

I recommend three primary roles: a product manager owning the vision, a delivery leader overseeing agile teams and implementation, and a program sponsor. One solution is to assign the responsibility to enterprise architects in a product management capacity.

Agile 319
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The answer lies in product analytics, which offer teams the ability to ask and answer any number of questions about the customer journey on an ad-hoc basis. Jeremy Levy. Contributor.

Analytics 226
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3 experiments for early-stage founders seeking product-market fit

TechCrunch

They went through multiple exercises to test the viability of new parents’ most pressing and urgent needs: Conduct a “Start with Why” exercise. As Sofia explains, they knew they wanted to build something to make parents’ lives easier and threw a lot of initial ideas at the wall from the Finnish baby box 2.0

Marketing 233
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When to Consider Setting Up A/B Testing

Modus Create

I have a confession to make: as a growth-oriented product manager, I tend to gravitate towards A/B testing whenever I can. A/B testing lets us see what customers actually do rather than what they say – which can be a pitfall when using other research methods. When to Use A/B Testing. I’m admittedly biased.

Testing 96
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What high-performance IT teams look like today — and how to build one

CIO

Commit to diverse hiring practices , adopt inclusive meetings , lead empathy-building exercises , and address tech team burnout.

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Why knowledge management is foundational to AI success

CIO

LLMs are very good at enhancing developers, allowing them to do more and move faster,” Marcos Grappeggia, product manager for Google Cloud’s Duet, said on a recent episode of the Stack Overflow podcast. That includes testing and experimenting with languages and technologies beyond their comfort zone.

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Scrum master certification: Top 13 certs for agile pros

CIO

It spans many agile approaches, including Scrum, Lean, Kanban, extreme programming (XP), and test-driven development (TDD). You’ll also be tested on the content in the Software Developer Learning Path and you’ll also be asked questions that require you to apply your own real-world experience as a Scrum developer.

SCRUM 279