Tackling touchpoints on your customer’s path to purchase
TechCrunch
FEBRUARY 3, 2022
A lean startup’s growth marketing tech stack. By 2015, the number of advertisers, and thus competition, had ballooned to 4 million, according to Macquarie Research. While Startup B had half the overall number of clicks, it saw higher CVR due to retargeting and lifecycle emails, which led to the lower CAC. Retargeting.
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