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Walmart acquires virtual clothing try-on startup Zeekit

TechCrunch

Retail giant Walmart announced this morning it’s acquiring the Tel Aviv-based startup Zeekit , which allows consumers to virtually “try on” clothing when shopping online. EVP of Apparel and Private Brands, in an announcement. Image Credits: Walmart. 4 views on the future of retail and the shopping experience.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. A virtual store created with Emperia’s platform.

VR 222
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Superplastic raises $20M to expand its cartoon influencer universe

TechCrunch

A company from the creator of Ello and Kidrobot is announcing a new $20 million funding round to build out an imagined virtual world populated with deranged-yet-cute cartoon influencers. “I’m more interested in connecting the real world, not just doing stuff that’s all virtual,” Budnitz said. Ello, Ello?

Apparel 242
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Snap quietly acquired 3D-scanning startup Th3rd last year

TechCrunch

In April 2022, the company introduced tools that turn retailers’ photos into 3D assets and launched an in-app destination for AR fashion and virtual try-on called “Dress Up.” Amazon also launched a virtual try-on experience for shoes in June 2022, available to consumers in the U.S. and Canada in the Amazon iOS app.

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TryNow raises $12M to bring try-before-you-buy, Prime Wardrobe as a service to online retailers

TechCrunch

TryNow — which provides technology to online retailers that use Shopify Plus to let their customers receive and try out apparel, return what they don’t want and pay only for what they keep — has raised $12 million, funding that it will be using to continue expanding its business.

Retail 253
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Newly funded Maisonette is becoming a go-to brand for fashion-conscious families; here’s how

TechCrunch

Today, the company — which launched with preppy young children’s apparel and has steadily built out categories that include home decor, home furniture, toys, gear, and accessories — says it doubled its number of customers last year and tripled its revenue. That plan appears to be working. In the U.S.

Fashion 186
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Deep Agency shows the perils of applying AI to the fashion industry

TechCrunch

” Using art-generating AI, Deep Agency creates and offers “virtual models” for hire starting at $29 per month (for a limited time), letting customers place the models against digital backdrops to realize their photoshoots. “What is Deep Agency? “No camera. No real people.

Fashion 248