article thumbnail

Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

article thumbnail

Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Kalendar AI wants its sales bots to win your next customers

TechCrunch

The startup’s own sales pitch for its SaaS is that it can radically reduce the time and cost of booking “a high quality meeting that directly impacts revenue “ But of course the b2b product is certainly not free. “using Google SEM, digital marketing, sales tools, etc to get the same ROI”).

B2B 237
article thumbnail

Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

article thumbnail

Wire grabs fresh funding for secure messaging tech that’s big with G7 governments

TechCrunch

Though the team defended the changes as just a practical reflection of its refocused B2B mission.). “We enable a number of customers to run secure collaboration and communication on prem and in a number of cases… there is a number of large networks that are being built that are not even connected to the public internet.

article thumbnail

Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.

Perficient

Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing digital world, relevant, meaningful, and engaging digital experiences are critical. To Be Continued! Every use case has a solid solution.

B2C 110
article thumbnail

Transformational Leadership – 4 Real-World Examples

Modus Create

The internet is saturated with theories. After a steady ride into the 21st century, the toymaker started facing stiff competition from digital media. This was also the time when cloud-based B2B SaaS and MarTech tools had started emerging. While Glitch didn’t succeed, Slack became one of the greatest B2B SaaS success stories. .