B2B Medical Device Marketing Is Getting a B2C Makeover
Perficient
JUNE 23, 2023
B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. These organizations realize that there is still a āCā hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty.
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