Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
TechCrunch
DECEMBER 20, 2021
Step 1: Pick a plan that works for your business and budget.” — Gusto links to its pricing page, which includes a comparison table of its products. By comparison, Squarespace’s headline, “Everything to sell anything,” feels a lot less emotionally aligned with users’ goals. Misaligned motivation. Image Credits: Demand Curve.
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