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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

Marketing 282
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What is digital transformation? A necessary disruption

CIO

“The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence. Amazon became a metaphor for markets upended in upstarts digitalization wake.

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Infinidat Named a Finalist for the Top 100 Executive Team and Top 100 Marketing Team in the 2023 OnCon Icon Awards

Infinidat

Infinidat Named a Finalist for the Top 100 Executive Team and Top 100 Marketing Team in the 2023 OnCon Icon Awards Adriana Andronescu Thu, 06/08/2023 - 05:45 Infinidat has been selected a finalist in the “Top 100 Executive Team Award” category and the “Top 100 Marketing Team Award” category in the annual OnCon Icon Awards for 2023.

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How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

It suggested several audience segments: content marketers and strategists, business owners and entrepreneurs, writers, digital marketing agencies, PR professionals, social media managers and industry analysts. For instance, I asked ChatGPT who would read an article about creating thought leadership content using AI.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Experts from such companies as Lucidworks, Advantech, KAPUA, MindsDB, Fellow Robots, KaizenTek, Aware Corporation, XR Web, and fashion brands Hockerty and Sumissura joined the discussion. X-Mart visitors can choose from a wide range of items, including beauty products and fast-moving consumer goods, as well as fashion and apparel.

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Beyond the IoT Buzz Is A New Horizon of Embedded Intelligence, Information Flows and Seriously Smart Apps

CTOvision

Market research firm IDC estimates that there will be 30 billion connected devices by 2020, ranging from smartphones and desktops to industrial assembly lines and health diagnostic equipment. But through these efforts, still keep one eye on the emerging “Internet of Everything” and innovation around smart machines.

IoT 125