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The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform

TechCrunch

Fashion e-commerce startup, The Folklore Group , has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 The startup’s new wholesale business dubbed The Folklore Connect , will link luxury fashion brands in emerging markets to bulk retailers in North America, and later, in Europe.

Fashion 221
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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 224
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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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How SAP Helped a Leading Apparel Manufacturer Stay in Fashion with International Customers

CIO

If there is one universal truth, it’s that fashion is fickle. In the apparel industry, what’s in fashion one day may be out of fashion the next. So, if you’re an apparel manufacturer, you need the most efficient, responsive, and innovative operation possible. It’s also a social and environmental leader. Data Management

Apparel 130
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Investors don’t expect the US startup funding market to slow down

TechCrunch

Now in the opening weeks of the third quarter, The Exchange is taking a look back at the Q2 2021 venture capital market. The Exchange explores startups, markets and money. The only data that seemingly didn’t come back in superlative fashion was round counts, which failed to set all-time highs in some cases. Let’s find out.

Marketing 326
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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

Marketing 282
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4 CIOs on marketing IT’s value to the business

CIO

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. In a recent virtual roundtable conversation, Ball joined Teledoc Health Chief Innovation Officer Claus T. Messaging matters Not many IT people jump out of bed and say to themselves, “I cannot wait to go market technology today.”

Marketing 189