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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

Marketing 282
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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

B2B 359
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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

“Microinfluencers” are gaining clout among marketers. Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services.

Marketing 252
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Kenya’s HotelOnline acquires hospitality software company HotelPlus

TechCrunch

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. million in shares in HotelOnline, which was valued at $24 million before the deal.

Company 248
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New Year’s Resolution: Say Goodbye to WordPress

Perficient

Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice for marketing sites of businesses making close to and over $1 billion in annual revenue.

PHP 111
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

Media 250
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8 secrets of successful IT freelancers

CIO

It’s necessary to allocate time effectively to manage … work-hours and balance work-life,” says Eric Jones, CEO of Couture Candy, a special occasion fashion e-commerce business. Build solid marketing skills IT freelancers must be able to effectively market themselves and their services.