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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

Study 248
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Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Recognizing the power of USP. Giving high-value purchase options.

USP 29
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Product Engineering done right for ISVs – Best practices for growth, scale, and market success

Trigent

Developing a successful software product is highly challenging in today’s competitive market. Meeting customer expectations and delivering a reliable solution in the market is the biggest challenge for every organization. This could often lead to delayed time-to-market or the launching of a substandard product.

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Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Recognizing the power of USP. Giving high-value purchase options.

USP 27
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How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

USP 40
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How to Attract More Students to Your College or School

Strategy Driven

In today’s competitive educational landscape, attracting more students to your college or school requires a strategic and innovative approach. This article will explore effective strategies to attract more students to your educational institution. Invest in Marketing and Outreach Invest in targeted marketing and outreach efforts.

USP 43