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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

Study 248
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Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Recognizing the power of USP. Giving high-value purchase options.

USP 29
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Product Engineering done right for ISVs – Best practices for growth, scale, and market success

Trigent

Developing a successful software product is highly challenging in today’s competitive market. Meeting customer expectations and delivering a reliable solution in the market is the biggest challenge for every organization. This could often lead to delayed time-to-market or the launching of a substandard product.

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Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Recognizing the power of USP. Giving high-value purchase options.

USP 27
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V7 snaps up $33M to automate training data for computer vision AI models

TechCrunch

V7’s specific USP is automation. Computer vision is being deployed at scale across industries, delivering innovation and breakthroughs, and a fast growing $50 billion market. Investors are betting that shortening the time between AI models being devised and applied will drive more business for the company.

Training 240
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How to Attract More Students to Your College or School

Strategy Driven

In today’s competitive educational landscape, attracting more students to your college or school requires a strategic and innovative approach. Identify your institution’s strengths and unique selling points (USPs) and emphasize them in your marketing materials.

USP 38
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Pitch Deck Teardown: WayRay’s $80M Series C deck

TechCrunch

“What makes us stand out” — USP slide. Cover slide — “Where we are headed” New Markets/Radical Innovations — Positioning slide. Add-on holographic AR display — Future product slide. “Application across multiple industries” — Go-to-market brainstorm. Cover slide. Graphic slide.