Ad Networks and Content Marketing: The Potential to Do More With Less
O'Reilly Media - Ideas
AUGUST 16, 2022
Credit where it’s due: I originally found this in Les Echos , which may be paywalled. And don’t forget that Disney owns ESPN, which adds sports content to the portfolio. That shifts the heavy lifting to the ad-matching system, which connects advertisers with the content. Tracking your ad budget.
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