Remove 2008 Remove Innovation Remove Marketing Remove Product Management
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TechCrunch+ roundup: Growth marketing survey, VC TikTok, fundraising amid a downturn

TechCrunch

That’s painful, but for perspective: TechCrunch tracked more than 100,000 tech layoffs between August and December 2008. For below-the-line employees, however, unexpected layoffs can be life-changing: One former product manager I used to work with now sells residential real estate, and another works in public health.

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Leadership and Product Management

Lead on Purpose

Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.

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Three practices of successful product managers

Lead on Purpose

A company’s success is ultimately a roll-up of all products and services selling for a profit. They focus on this marketing campaign or that new technology, and lose track of what’s most important. They focus on this marketing campaign or that new technology, and lose track of what’s most important.

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Product Development Process: How to Bring Innovation to Life

Altexsoft

There comes a time when you have to bring something new and exciting to the market — be it just a useful add-on or a revolutionary technology. Otherwise, more proactive competitors will steal your customers and bite off a hefty piece of your market share. What is a new product development process? small target market.

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Interview with the Cranky Product Manager

Lead on Purpose

For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.&# She blogs about what she calls “fictional stories&# of product management and product marketing professionals.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

If you’re deep into business and deal with product management , you are well aware that every product has its lifecycle. After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment.

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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand?