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Edtech’s search for the magic metric

TechCrunch

If there’s one sector that is incessantly in pursuit of Magic Metrics, it’s edtech. The magic metric that does it all — encompasses outcomes, engagement and heck, even fun — has always had debate, and honestly, trust issues around it. Of course, the obfuscation of metrics can cast a questionable light on a startup.

Metrics 196
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In growth marketing, signal determines success

TechCrunch

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. Let’s take an example of a health-and-wellness app with a goal of driving memberships to their coaching program. If the north-star metric (i.e., The selection. When comparing optimization events, this rule still applies.

Marketing 239
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Pathlight, a performance management tool for customer-facing teams and the individuals in them, raises $25M

TechCrunch

Using that data and specific metrics for the job in question, managers can then initiate conversations with individuals to focus on specific areas where things need attention, and provide some coaching to help fix it. “Whether it’s five or 3,000 people, the problem doesn’t go away,” he said.

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Nightfall raises cash for its AI that detects sensitive data across apps

TechCrunch

From a dashboard, admins can set up automated workflows for quarantines, deletions and more, or view metrics like real-time and historical PII count by type. ” Meanwhile, employees might be concerned about the surveillance potential; one of the use cases Nightfall advertises on its website is scanning chat tools (e.g. .”

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Beamery raises $138M at an $800M valuation for its ‘operating system for recruitment’

TechCrunch

Beamery also offers tools to help people get the word out about a role, with a service akin to programmatic advertising (similar to ZipRecruiter) to populate other job boards, or run more targeted executive recruitment searches. It also provides tools to create and manage online recruitment events.

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SaaStr London: Efficiency, Alignment, Ingenuity, Unfundability, & Ice Cream

Daniel Bryant

These qualities are used as a cue for coaching and improvement, and they can also be monitored over a period of time — identifying if someone is struggling with a repeating challenge, for example. and embrace new tactics alongside new metrics. Kyle pitched that we need to move away from the “(Salesforce) SaaS growth playbook v1.0”

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Revenue Streams: Overview, Types, and Examples

Altexsoft

A well-known example from the world of big tech is Microsoft, whose revenue comes from a variety of sources, including Office products and services, Azure and other cloud services, gaming, search advertising, and more. Advertising – selling advertising space on either online platforms or offline media resources.