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A Meaningful ESG Program Is a Must in Energy and Utilities

Perficient

A new Morningstar survey indicates that 90% of companies are developing an environmental, social, and governance (ESG) strategy. S: Social addresses your impact on the community you serve. And I can tell you from experience that it is both B2C and B2B. ESG initiatives can help solve that.

Energy 64
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“Just send me a WhatsApp!” How Can Salesforce WhatsApp Integration Benefit Enterprises? – Part 1

Perficient

Make sure your chosen chatbot platform can connect your bot with messaging and social media channels, such as Skype, Slack, Facebook Messenger, Twitter, Telegram, WhatsApp, and the web. So if you’re a C-level executive in a B2C or B2B business, you should ask yourself: do you want to open up this channel to 1.6 and Facebook, Inc.,

B2C 69
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Enterprise Tech is Alive, Well, and Thriving

Algolia

While there are all types of innovation happening all over the world, it’s understandable that the majority of news headlines related to technology companies are of those in the B2C category. Congratulations to all the companies in the inaugural Enterprise Tech 30.

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How to create your user persona

UruIT

This might mean collecting information via quizzes or surveys. You can also look at online metrics like social media follower data. A B2C marketer of a startup agency. Here are the steps to creating a persona: 1. Collect data. Collect as much data about your current and prospective customers as you can. What’s your main goal?

How To 52
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How To Create A Mobile App Marketplace?

Xicom

Here are some of the most popular types of the online marketplace: Supplier-oriented e-marketplace Buyer-oriented e-marketplace Independent e-marketplace Vertical and Horizontal e-marketplaces B2C (Business to Customer) eCommerce Target Audience B2B (Business to Business) C2C (Customer to Customer). Social Media Integration.

Mobile 14
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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

According to a recent survey by SEMRUSH , businesses attribute their content marketing success to two key factors: extensive audience research and a focus on enhancing the quality and value of their content. Video Explainers ) Videos aren’t just for social media or YouTube only. What does this all mean for marketers?

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RevPAR, Occupancy Rate, ADR, and Other Hotel Metrics: How to Evaluate Your Property’s Performance

Altexsoft

Guest satisfaction is not always easy to measure and you often have to deal with qualitative feedback data extracted from post-stay surveys and online reviews (read our post about sentiment analysis to know how to extract insights from such review data). Google Analytics interface, source: B2C. Customer satisfaction metrics.

Hotels 64