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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. How would you spend it with the current uncertain state of the economy to accelerate a B2C startup? Social can work well as a DR channel (and does for us) but is less certain than search.

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Surging homegrown talent and VC spark Italy’s tech renaissance

TechCrunch

There are an estimated 100,000 Italians already living in London, attracting the likes of Riccardo Zacconi, co-founder of King.com (maker of Candy Crush) and Simon Beckerman of social shopping app Depop. We are sector-agnostic in our approach, and we invest both in B2B and B2C tech/digital companies from various industries.

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A Meaningful ESG Program Is a Must in Energy and Utilities

Perficient

A new Morningstar survey indicates that 90% of companies are developing an environmental, social, and governance (ESG) strategy. S: Social addresses your impact on the community you serve. And I can tell you from experience that it is both B2C and B2B. ESG initiatives can help solve that.

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“Just send me a WhatsApp!” How Can Salesforce WhatsApp Integration Benefit Enterprises? – Part 1

Perficient

Make sure your chosen chatbot platform can connect your bot with messaging and social media channels, such as Skype, Slack, Facebook Messenger, Twitter, Telegram, WhatsApp, and the web. So if you’re a C-level executive in a B2C or B2B business, you should ask yourself: do you want to open up this channel to 1.6 and Facebook, Inc.,

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10 Zurich-area investors on Switzerland’s 2020 startup outlook

TechCrunch

I really wish that the business case for social and ecological startups will finally be proven (kind of like Oatly showed with the Blackstone investment). Unfortunately for us, typical B2C cases are rather scarce. AirConsole — a cloud-gaming platform where you don’t need a console and can play with all your friends and family.

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Enterprise Tech is Alive, Well, and Thriving

Algolia

While there are all types of innovation happening all over the world, it’s understandable that the majority of news headlines related to technology companies are of those in the B2C category.

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SMS Marketing Trends 2021

Strategy Driven

SMS can be well combined with social media marketing. Well, the amount of SMS used by B2B is always lesser than B2C. In fact, there are several polls and surveys conducted that would give an idea of people the product. The surveys conveyed can help to build the necessary insight. E- Mail and SMS promotion can be combined.

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