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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 230
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3 key digital transformation priorities for 2024

CIO

The analyst reports tell CIOs that generative AI should occupy the top slot on their digital transformation priorities in the coming year. Moreover, the CEOs and boards that CIOs report to don’t want to be left behind by generative AI, and many employees want to experiment with the latest generative AI capabilities in their workflows.

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TechCrunch+ roundup: Using predictive LTV, Boston VC survey, active learning for ML teams

TechCrunch

Adding predictive LTV to decision flows does more than just identify lucrative customers early in the sales cycle — you can also use it to set performance targets and help teams adjust campaign budgets midstream. Submit a title and a description for the topic you’d like to talk about before April 21.

Biotech 212
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8 pressing needs for CIOs in 2024

CIO

AI holds significant promise and we’re already unveiling AI-powered tools we use to deliver better outcomes for ourselves and our customers.” Investing in generative AI More than half of CIOs will invest in generative AI over the next 12 to 18 months, according to the most recent PwC Pulse Survey.

Security 333
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CIOs help set the workforce AI training agenda

CIO

Of organizations making use of generative AI tools today, 47% have already implemented some sort of workforce training, with another 38% planning to implement it soon, according to a recent Gartner report. But, as with AI itself, workforce training requires a set understanding of objectives to succeed. Are you happy now?’”

Training 238
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Top 8 challenges IT leaders will face in 2024

CIO

Add the rapid rise of generative AI, and the past year was one in which CIOs often found themselves on the back foot, reacting to disruptions and shifting strategies in real-time. 2023’s State of the CIO survey found 70% of IT leaders anticipate an increased involvement on their part in cybersecurity operations going forward.

Security 306
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7 steps for turning shadow IT into a competitive edge

CIO

After all, 41% of employees acquire, modify, or create technology outside of IT’s visibility , and 52% of respondents to EY’s Global Third-Party Risk Management Survey had an outage — and 38% reported a data breach — caused by third parties over the past two years.