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Grouparoo snares $3M seed to build open source customer data integration framework

TechCrunch

Today, Grouparoo , a new startup from three industry vets is the next company up with an open source framework designed to make it easier for developers to access and make use of customer data. Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation.

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QA Wolf exits stealth with an end-to-end service for software testing

TechCrunch

CEO Jon Perl tells TechCrunch that the new cash will go toward expanding QA Wolf’s engineering team as well as ongoing sales and marketing efforts. “Knowing that, the market responded by creating lightweight tools that simplify the job or even enable non-technical people to develop test cases.

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How FiveStars re-engineered its data engineering stack

CIO

Matt Doka, CTO of FiveStars, a marketing platform for small businesses, doesn’t like that trade-off and goes out of his way to outsource whatever he can. The data team that built the first version of FiveStars’ data infrastructure started on the sales and marketing side of the business, not IT. I never understood it.”

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What CIOs need to become better enablers of sustainability

CIO

A question of time Thomas Kiessling, CTO with Siemens Smart Infrastructure, part of the German engineering and technology conglomerate that makes trains, electrical equipment, traffic control systems, and more, understands that time is running out. And if the world’s temperatures rise by or above 1.5

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9 tips for recruiting high-end IT talent

CIO

As Seth Dobbs, CTO at Bounteous, explains, “We do creative work. Market your brand to attract talent “A lot of companies make the mistake of relying on job posts,” says Nancy Drees, CEO of technical recruiting firm Vacare Group. Build a culture people want to join But you can’t market a culture that doesn’t exist.

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Identity Relationship Management Market to Exceed $50 Billion by 2020

CTOvision

By Bob Gourley Identity Relationship Management Market to Exceed $50 Billion by 2020. the fastest-growing identity platform vendor, announced today that the identity relationship management (IRM) market, focused on managing customer interactions across any device or environment, will exceed $50 billion by 2020.

Marketing 101
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Storm in the stratosphere: how the cloud will be reshuffled

Erik Bernhardsson

I think this was a real benefit for Snowflake, since a lot of their early customers were banks who care about multi-cloud, but more generally it also expands the market size vs the reach of any cloud vendor. Snowflake's projected 8 2022 research and development costs are 20% of revenue, and their sales and marketing costs are 48%!

Cloud 351