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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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5 companies doing growth marketing right

TechCrunch

Go to any one of Flo’s more than 1,000 blog posts (yes, content is still king) and you’ll see that nearly all of them are reviewed by gynecologists, primary care physicians or some other type of women’s health expert. Its site also has pages devoted to its writers and medical reviewers, content guidelines and peer-review specifications.

Marketing 231
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Contactless Guest Experience as the Future of Hospitality

Altexsoft

Several hotels around the world now use technology solutions to automate their check-in, in-room, and check-out experiences for visitors. COVID-19 has greatly popularized contactless technology due to the increasing awareness about possible risks that can be linked to physical contact and touch. Source: Intelity.

Hotels 116
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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

Altexsoft

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. Marketers cannot rely on social proof like a positive review from 2019 to help convince a customer to choose them in 2021.

Travel 86
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Big Data’s Role in Disease Prevention

Altexsoft

This is a guest article by tech blogger Luke Smith. Big data, the data gathered en masse through the digitization of records and devices connected to the Internet of Things, is changing every industry it has crossed. Data is everything in the high-tech, electronic world we have created. A World of Big Data Tools.

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11 Most Effective Data Analytics Tools For 2020

Altexsoft

This is a guest article by tech journalist Tobias Foster. Apache Spark is a massive open-source tool built for diligent data analysts. Based on cutting-edge technologies such as a query optimizer and DAG scheduler, Apache Spark is able to speed up internal operations by up to 100 times. What does it mean?

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Things To Keep in Mind To Design a Website for Best User Experience in Dubai

Xicom

Even, as a vital part of the brand’s digital marketing strategy, every element of the website caters to a core objective. Therefore, allowing you to integrate service customers on several platforms, including social media and managing emails and apps. Rely On Social Proof. A Must-Follow Up For The Purchase.