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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.

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7 Growth strategies to improve your bottom line

Strategy Driven

The top must mean something positive and the bottom must be some bad news. It’s a measure of a company’s ability to market and sell its products against its competitors. More revenue means that the company has more to spend on advertising, marketing and new product development. Here are some strategies that can help: 1.

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Choosing a CMS can define your marketing strategy and give you the tools you need to streamline your outreach. Traditional content management systems have the back end connected to the front end, which means there is a firm bond between the technical implementation and layout. Choosing a CMS can be a complicated task!

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. With a marketing strategy, you can sell a new product or service or increase sales for an existing one.

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AEM vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Choosing a CMS can define your marketing strategy and give you the tools you need to streamline your outreach. Traditional content management systems have the back end connected to the front end, which means there is a firm bond between the technical implementation and layout. Choosing a CMS can be a complicated task!

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AEM vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Choosing a CMS can define your marketing strategy and give you the tools you need to streamline your outreach. Traditional content management systems have the back end connected to the front end, which means there is a firm bond between the technical implementation and layout. Choosing a CMS can be a complicated task!