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Okendo wants to turn your shoppers into buyers through better customer reviews

TechCrunch

No merchant likes a bad customer review and Okendo , a customer marketing platform, announced $26 million in Series A funding today to continue developing its customer review tools for e-commerce brands. Base10 Partners led the funding round and was joined by Craft Ventures and existing investor Index Ventures.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.

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Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom

TechCrunch

Although older adults are one of the fastest-growing demographics, they’re quite underserved when it comes to consumer tech. “If you can provide a valuable, scalable service for the older adult market, there’s a lot of opportunity to drive growth through partnerships,” he notes.

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Does Atlantic Canada have a blueprint for rural revival in the post-pandemic era?

TechCrunch

He then started Social West , a Calgary-based digital marketing conference that, before long, expanded to three cities. Atlantic Canada had four major tech acquisitions in a five-month period. About 100 companies are created every year in fields as diverse as life sciences, cleantech and ocean tech.

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Traditional content management systems have the back end connected to the front end, which means there is a firm bond between the technical implementation and layout. Hybrid systems take the API-driven architecture and couple them with design systems, giving developers and content managers more freedom. Get input from all of them.

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AEM vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Traditional content management systems have the back end connected to the front end, which means there is a firm bond between the technical implementation and layout. Hybrid systems take the API-driven architecture and couple them with design systems, giving developers and content managers more freedom. Get input from all of them.