Marketing Minimum Viable Product Strategy Sustainability 
TechCrunch
MAY 17, 2023
Bootstrapping a startup is one of the effective means of building a self-sustaining and successful business, especially as VC investments slow down. To help you set your business up to thrive during economic turbulence and beyond, I’d like to share some of the strategies that proved successful when building Hotjar, the company I lead.
TechCrunch
AUGUST 1, 2022
The dampened outlook for startup funding at the start of 2022 thanks to the pandemic’s lingering uncertainties has only worsened following a global market downturn and the war in Ukraine. You probably presented a minimum viable product and initial consumer research, and were backed for that. When it rains, it pours.
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TechCrunch
JANUARY 5, 2022
The rocket ship trajectory of a startup is well known: Get an idea, build a team and slap together a minimum viable product (MVP) that you can get in front of users. In a world where you have one chance to bring an idea to market, this risk can be fatal, even for well-established companies.
CIO
OCTOBER 19, 2023
The analogy is potent: It encapsulates the company’s ethos on generative AI and reinforces the bias for innovation that enabled Walmart, years ago, to redefine supply chain management and establish its Everyday Low Prices strategy, which has been chronicled in case studies at elite business schools across the globe.
TechCrunch
NOVEMBER 19, 2021
According to Jose Cayasso, CEO and co-founder of pitch deck design agency Slidebean, there are five slides where pretty much all founders miss the mark : Go-to-market. As a concept, minimum viable product (MVP) has given founders maximum flexibility. 4 strategies for setting marketplace take rates.
CIO
NOVEMBER 22, 2022
Digital transformation initiatives have picked up in the retail sector in recent years as store chains compete for brand awareness and sales in a rapidly evolving market. Are they adopting digital strategies that serve both younger and older populations? Are they successfully untangling their “spaghetti architectures”?
TechCrunch
FEBRUARY 21, 2023
Success breeds IPO : Shared vehicle company Lime reported its first profitable year, with Rebecca writing that “Lime has figured out how to make shared micromobility a sustainable business.” So what happens when you are good at what you do? The company is now eyeing an initial public offering.
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