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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

“At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan. ” For example, Gartner found that 41% of SMB customers rely on customer ratings and reviews before making a purchase. .” Full TechCrunch+ articles are only available to members.

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Survey Results Highlight 3 Growth Areas for MSPs: Cybersecurity, Cloud and Automation

Kaseya

The survey results shed light on how IT professionals run their businesses, what technologies they are interested in, where they are investing and what trends they hope to capitalize on in 2022. SMB priorities present opportunities for MSPs. Most SMBs walk the tightrope between cost and productivity.

Survey 105
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Gorilla Logic to Sponsor 2023 ‘Women Who Code Medellín’ Software Development Program

Gorilla Logic

The program is an initiative by Women Who Code Medellín and is meant for women who are interested in technology and want to guide their professional life toward this discipline. Over the past decade, Medellín has become a technical epicenter in Latin America, earning the nickname “the Silicon Valley of Latin America.”

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Powered Services Podcast: IoT Landscape Advancing and What it Means for SMBs

Kaseya

The Internet of Things (IoT) has changed the way SMBs utilize devices across various business processes and operations. IoT not only helps advance SMB digital capabilities, but also improves their productivity and profitability. All they need is diligent planning and a well-executed strategy.

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Cybersecurity Snapshot: Log4j Anniversary, CI/CD Risks, Infostealers, Email Attacks, OT Security

Tenable

Cyber Safety Review Board published a 50-plus page report on the Log4j event, and a key takeaway was that Log4Shell is an “endemic vulnerability” that’ll be around for a decade — or perhaps longer. . 4 - Cybersecurity looms large in SMB software purchases. Heightened concerns among small and medium size businesses (SMBs) in the U.S.

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Busting 5 Common Myths About Vulnerability Assessment

Tenable

Recent research has borne out that the odds of a small or medium-sized business (SMB) undergoing a cyberattack or data breach are more than 50-50: About 66% of SMBs experienced at least one cyberattack in 2019. Just under 50% of SMBs were specifically hit with a ransomware attack. This is one of many reasons why Christopher C.

SMB 101
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Outsourced IT: Is It Right for Your Company?

Kaseya

Network performance monitoring. Outsourced IT teams possess the expertise on markets as well as upcoming technologies that you might have never even heard of. Technical Reliability — By outsourcing your IT, you can rest assured that you have the technical expertise to handle all kinds of situations. IT documentation.

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