Remove 2017 Remove Digital Marketing Remove Enterprise Remove Marketing
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The biggest enterprise technology M&A deals of the year

CIO

Even though Nvidia’s $40 billion bid to shake up enterprise computing by acquiring chip designer ARM has fallen apart, the merger and acquisition (M&A) boom of 2021 looks set to continue in 2022, perhaps matching the peaks of 2015, according to a report from risk management advisor Willis Towers Watson. M&A volume climbed from $3.26

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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 But as the SaaS model continues to gain prominence, particularly in the enterprise, businesses are facing challenges in managing their sprawling subscriptions. billion — up from $120.7 billion in 2020. ” From the ground up. .”

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How to Sharpen Your Digital Marketing in 2017

Strategy Driven

Everyone is doing digital marketing as a way to promote their products, services, and brands these days. The measurable nature of digital marketing and the fact that even small businesses can achieve great results with a good campaign make digital marketing very appealing to more and more businesses.

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Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. Recent research by neuroscientists has shown that paper-based adverts tend to be more memorable and more impactful than digital ones.

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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. “And we had to make the process simple because in the African market, you can’t do complex stuff. Playing in a $3.6

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Sendlane raises $20M to convert shoppers into loyal customers

TechCrunch

Sendlane , a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. They were all email marketers in different lines of business, but had some common ground in that they were all using email tools they didn’t like.

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Why Automating Your Digital Marketing is The Way Forward

Strategy Driven

Digital marketing is vital to your business, but do you ever find yourself living your life in reaction to social media notifications or emails? The digitally connected world we live in, can be incredibly harmful to living a balanced and successful life; particularly in terms of our emotional wellbeing and social lives.