Perficient
OCTOBER 4, 2023
In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. Foster a culture of innovation within your organization.
Strategy Driven
AUGUST 5, 2021
Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Show your company’s culture, whether it’s humorous, quirky, off-beat, or serious.
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TechCrunch
JULY 29, 2021
The process we’ve designed works for B2B startups, scaleups and SMBs. Our role, then, is threefold: We come up with strategies that we carry out by experimenting with several proven marketing tactics based on our extensive in-house knowledge and experience. As the pandemic continues, what trends are you seeing in growth marketing?
Perficient
NOVEMBER 6, 2023
Some examples of feature personalization on a commerce website and apps are: Quick checkout personalization for repeating B2B customers. The goal of feature personalization is clear: to enhance user engagement, improve conversion rates, and ultimately drive better results in digital marketing efforts.
Modus Create
JUNE 23, 2021
After a steady ride into the 21st century, the toymaker started facing stiff competition from digital media. This was also the time when cloud-based B2B SaaS and MarTech tools had started emerging. By using data and omnichannel marketing, Hasbro scaled its digital marketing and made its campaigns more targeted.
TechCrunch
APRIL 6, 2022
” Super scalers? “What makes us very unique is we have a very diverse culture in Spain and very entrepreneurial,” adds Meiques. “Sometimes we think that these regulations only affect the big guys in tech but it’s more frequent than we think that they are also affecting these scale up companies.”
TechCrunch
NOVEMBER 9, 2021
The remaining time is reserved for deep dives into specific in-demand roles, such as digital marketing roles or product strategy tips. Flockjay, a bootcamp startup that helps laid off people and job seekers break into tech, recently cut half of its own employees amid a broader pivot to a B2B SaaS platform.
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