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The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform

TechCrunch

Fashion e-commerce startup, The Folklore Group , has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 The Folklore Connect is a B2B wholesale platform that links African luxury brands to retailers in the US. Image Credits : The Folklore Group. managing partner, Ajay Relan.

Fashion 221
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations.

B2B 257
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Ample’s John de Souza on the merits of B2B, company culture and investors who get it

TechCrunch

We sat down with de Souza to discuss the merits of a B2B go-to-market strategy, how to create a fun and functional company culture, and what it takes to go after an idea most people say won’t work. I feel when you jump into it just to quickly create and sell, it’s not as much fun and it shows in the company culture.

B2B 206
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Namibian B2B e-commerce retail platform JABU raises $15M led by Tiger Global

TechCrunch

More venture capital keeps trooping into Africa’s B2B e-commerce retail, a space where startups are digitizing informal trade to get thousands of merchants to operate more efficiently. The round, which closed sometime in March, is Tiger Global’s second investment in the B2B e-commerce space after backing Wasoko in its mega Series B round.

B2B 224
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B2B Ecommerce Winning Strategies

Perficient

Ecommerce Growth in the B2B Space We partnered with Adobe in a Digital Commerce 360 survey of 150 B2B commerce business leaders to find out what the top growth priorities are. From this survey the 2023 B2B Commerce Growth Strategies Report was born. B2B ecommerce has seen a monumental uptick since the 2020 pandemic.

B2B 69
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Mastering B2B as a Distributor: A Business Growth Odyssey

Perficient

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. Foster a culture of innovation within your organization.

B2B 52
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Mastering the B2C2B game: 6 lessons to learn before you launch

TechCrunch

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business. No one claims it’s easy, but it is doable once you understand what’s necessary for a successful B2B expansion.

B2B 216