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How Developers and Marketing Teams Can Work Together?

The Crazy Programmer

The disconnect between marketing and the dev team is one that pops up time and time again. Fortunately, there are many ways devs and marketers can come together. Understanding Technical Challenges. Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

The digital ads market is robust, with Statista predicting that worldwide spend will reach nearly $900 billion by 2026. And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. . Image Credits: Lunio.

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Leveraging Standardization and Automation to Facilitate DevOps Testing in Multi-Code Environments

CIO

By Milan Shetti, CEO Rocket Software In today’s volatile markets, agile and adaptable business operations have become a necessity to keep up with constantly evolving customer and industry demands. Just as the mainframe continues to modernize, so too does DevOps modernization software.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. How does digital transformation serve us?

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Perficient’s Take on Traditional v/s Digital Managed Services

Perficient

While traditional MSPs services remain limited to the ongoing management, maintenance and support, Digital Managed Services go beyond the SLA-defined support model and deliver significant Business Outcomes. Digital MSPs like Perficient, bring together years of Digital Consulting, Technology, and Implementation expertise for these DXPs.

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