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Next Best Action Marketing: How to Implement Hyper-Personalization with Machine Learning

Altexsoft

In this article, we’ll discuss what the next best action strategy is and how businesses define the next best action using machine learning-based recommender systems. The funnel for each customer is unique as each customer learns about a company or its services at their own pace and style. This changes the game for marketers.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

percent of all retail sales (2.3 eCommerce share of total retail sales worldwide from 2015 to 2021. To remain competitive, retailers must allow in-store customers to enjoy the benefits of online shopping. In 2017, global eCommerce sales accounted for 10.2 trillion US dollars). This figure is projected to reach 17.5

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Should you build or buy generative AI?

CIO

As so often happens with new technologies, the question is whether to build or buy. In the shaper model, you’re leveraging existing foundational models, off the shelf, but retraining them with your own data.” Since the release of ChatGPT last November, interest in generative AI has skyrocketed.

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AI & Business Analytics: A Smart Guide

Sunflower Lab

What changed is the ambitious technological transformation which took over all the domains in the world has also affected the Analytics arena. When scientists and researchers first started to explore the idea of intelligent machines in the middle of the 20th century, both the technology and the name itself were established.

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Off the Shelf vs Custom Software: Making the Right Choice for Your Business

Trigent

Here’s all that you need to make an informed choice on off the shelf vs custom software. While doing so, they have two choices – to buy a ready-made off-the-shelf solution created for the mass market or get a custom software designed and developed to serve their specific needs and requirements.

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Robotic Process Automation: Technology Overview, Types of RPA Software, and Application Examples

Altexsoft

They use machine learning under the hood, and these types of RPA systems still require individual research and development. This article is a good place to start, learning what Robotic Process Automation is, how it works, and where it can be applied. But if a task has a straightforward flow, why not automate it?

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Dynamic Pricing Explained: Use in Revenue Management and Pricing Optimization

Altexsoft

We talked with experts from Perfect Price, Prisync, and a data science specialist from The Tesseract Academy to understand how various businesses can use machine learning for dynamic pricing to achieve their revenue goals. Would you consider fixed costs, competitor prices, or both? Dynamic pricing strategy 101 and key approaches.