Customer science: A new CIO imperative
CIO
MARCH 26, 2024
Carey School of Business periodically conducts a National Customer Rage Survey tracking customer satisfaction, complaint handling, and the alarming incidence of customer uncivility (i.e., billion in market value in a single day after a Kylie Jenner tweet about unhappiness with the app’s new layout. Or is it just me… ugh this is so sad.”
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