Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
TechCrunch
MARCH 24, 2021
The new funding will go on doubling its network of spin class instructors across Europe, North America, Asia and Australia, expanding its tech team and upping its marketing. “We’ve recently made the move to our B2C offering (Motosumo),” CEO Kresten Juel Jensen tells TechCrunch. The Peloton effect.
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TechCrunch
DECEMBER 3, 2021
How to execute an amplified marketing strategy. But quality will always beat quantity when it comes to content marketing; Googlebot may be hungry for new links, but potential customers demand expertise and insights. How to execute an amplified marketing strategy. But by market close, shares had fallen 21% to $8.75.
TechCrunch
FEBRUARY 13, 2023
The company, which was founded in Kenya seven years ago, plans to first scale in Kenya and Uganda, before exploring other markets backed by a $1.3 The company, which was founded in Kenya seven years ago, plans to first scale in Kenya and Uganda, before exploring other markets backed by a $1.3
TechCrunch
OCTOBER 21, 2022
Users can pick an avatar, chat or turn on their camera and get coaching in “a non-threatening way.”. The app is free to download, and there are some freemium features with a subscription tier for the coaching. There is also a financial gym where Acevedo said users can “sweat out their debt” by speaking with a debt expert.
TechCrunch
OCTOBER 22, 2020
In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. As a B2C aggregator, it pools inventory from leading retailers. They are generally forced to visit each brand one by one, manually filtering down to what they like. So what does it do? Its competitors include The Yes and Lyst.
TechCrunch
OCTOBER 22, 2020
In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. As a B2C aggregator, it pools inventory from leading retailers. They are generally forced to visit each brand one by one, manually filtering down to what they like. So what does it do? Its competitors include The Yes and Lyst.
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