Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
TechCrunch
DECEMBER 20, 2021
Yet many copywriters use generic phrases like “#1 software,” “the best platform,” and so on to impress readers without actually providing helpful information. The HR software company Gusto provides a good example here, using copy like: “Our plans were built to fit your unique needs. Generic wording. Writer and literary critic F.
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