Celebrity chef Michael Chernow whips up new lifestyle brand, Kreatures of Habit, raises $2.2M
TechCrunch
AUGUST 26, 2021
However, through my journey of scaling restaurants, I didn’t love doing it because I went from being a culture entrepreneur to a project manager. To help Chernow tap into the industry, he brought on former RX Bar chief marketing officer Victor Lee to lead the brand’s go-to-market strategy. Chernow raised $2.2
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