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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

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Building Your Brand: Creating a Unique Identity for Your Niche Ecommerce Business

Strategy Driven

In the ever-evolving landscape of ecommerce, establishing a unique brand identity is more than just a luxury; it’s a necessity. This is especially crucial for niche ecommerce businesses, where specificity and specialization are key. This understanding will shape everything from your brand’s voice to its visual elements.

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How to integrate with eCommerce delivery and shipment carriers: DHL, FedEx, UK Royal Mail, UPS, USPS, Canada Post, Amazon

Altexsoft

As soon as you get them in order – you get more loyal clients and grow your your presence on the market. We will tell you about available options and integration types so you can choose the best fit for your eCommerce business. Delivery services for eCommerce. Shipping order manifest information.

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ShopThing raises $10M to scale its live video shopping marketplace

TechCrunch

Checkout is completed through the ShopThing app and products are shipped to customers in 1-3 weeks via Canada Post or USPS. We’re currently in about seven or eight markets and we want to be in 12 to 15 markets by the end of the year and increase our shopper team by about five times,” she said. “In Image Credits: ShopThing.

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Standing Out in eCommerce: It’s Not As Easy As You Think!

Strategy Driven

Many brick and mortar retailers, especially, have thought twice about embracing eCommerce. Likewise, many who have long thought about trying their entrepreneurship may use this as the impetus they need to start their own eCommerce brand. You’ll need to carry out meticulous market research. Invest in awesome UX.

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Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A

TechCrunch

Curtsy , a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.

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A Guide to Building a Long-Lasting Ecommerce Business

Strategy Driven

For this reason, you must aim to sell unique items that your target market can’t find elsewhere. Identify a gap in the market by considering the products your loved ones or colleagues would like to buy online. Understanding your competitors’ weaknesses and strengths could also help you to discover your business’s USP.