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Demand Curve: How to get social proof that grows your startup

TechCrunch

This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. We’ve found that effectively using social proof can lead to up to 400% improvement in conversion. How businesses use social proof. Social proof for B2B. Social proof for SaaS.

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Live video shopping startup Talkshoplive brings in another $6M

TechCrunch

Talkshoplive CEO Bryan Moore said he founded the company with his sister Tina in 2018, after he led social media efforts at Twentieth Television (previously known as Twentieth Century Fox) and CBS Television. Live commerce is today where social media was 15 years ago. Now, the company is looking at food, beauty, fashion, and sports.

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Whatnot’s valuation doubles to $3.7B as livestream shopping gains popularity in US

TechCrunch

Whatnot intends to use the capital infusion to continue developing its in-app live and social commerce marketplace and roll out additional categories for collectors, including diecast cars, stamps and action figures. That has evolved into other collectibles, including sneakers, trading cards, sports memorabilia and rare toys.

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MonsterONE Review – Get 5% OFF Discount Code

The Crazy Programmer

The gallery includes web themes that are compatible with the latest versions of the most popular types of CMS and eCommerce purposes. Woostroid2 is a multi-purpose WooCommerce theme that you can adjust to match a wide range of eCommerce projects. Nextprest – Website Ecommerce Online Store PrestaShop Theme. 100+ popups.

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India’s GlobalBees joins unicorn club for its Thrasio-like house of brands

TechCrunch

Founded by Nitin Agarwal, formerly of Edelweiss Financial, and Supam Maheshwari, a founder of FirstCry, GlobalBees acquires and partners with digitally native brands across categories such as beauty, personal care, home and kitchen, food and nutrition, and sports and lifestyle, with a revenue rate of $1 million to $20 million.

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Pair Eyewear focuses on adult glasses as it takes in $60M

TechCrunch

In addition to current licensing agreements, the company will add more brands in the celebrity, art and sports areas to its list that also includes DC Comics and Sesame Street. What they also learned was that as Pair Eyewear leveraged more social media coverage, adults also were asking for a way to change their style on a continual basis.

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Fast-growing livestream shopping platform Whatnot acquires Pastel Labs, hires VP of engineering

TechCrunch

But the team kept building, understanding that live and social commerce in the U.S. In the early days, the startup — which largely focused on reselling collectibles like Funko Pops — couldn’t raise money as people were instead focused on the pandemic, not frivolity. Whatnot even had to relocate from LA to Phoenix for a time.