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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. .”

VR 222
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7 investors discuss augmented reality and VR startup opportunities in 2020

TechCrunch

Meanwhile, few spaces were frothier in 2016 than virtual reality, but most VCs who gambled on VR following Facebook’s Oculus acquisition failed to strike it rich. “We believe VR is still the largest long-term opportunity of the two. . “We believe VR is still the largest long-term opportunity of the two.

VR 299
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

Sport 221
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Refract raises $8.5M SGD funding, announces new game development division 

TechCrunch

The startup also plans to expand its team in preparation for the commercialization of AXIS later this year to cater to the rapidly growing market of gamers, tech adopters, content creators and fitness enthusiasts. Refract will continue delivering immersive and engaging XR and VR experiences to a growing market of 2.9 Refract.

Games 246
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. The metaverse has the potential to change that.

VR 353
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VUZ raises $20 million to scale its immersive social app

TechCrunch

Founder and chief executive officer Khaled Zaatarah launched VUZ, formerly 360VUZ, as a platform to bridge the gap between physical and virtual worlds by offering premium immersive content to a global audience. The investment will also see VUZ scale its Los Angeles office and scale with creators and content in the U.S., Asia, and Europe.

Social 232
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What Your Brand Can Bring to Experiential Retail

Perficient

Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their applications in retail have only started gaining traction. AR and VR are immersive technologies that allow customers to interact with products and brands in a virtual environment.

Retail 52