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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.

Sport 211
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Irish eSports giant’s new startup bets big on rugby in bid for US market share

TechCrunch

A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally. ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. million active rugby fans, per sports analytics firm Gemba.

Sport 219
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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

Sport 284
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

Sport 226
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Eksab gets $3M to scale its fantasy football platform across MENA and Africa

TechCrunch

Football or soccer, the latter commonly used in the US, is the most popular and watched sport globally with over five billion football fans according to its apex governing body , FIFA. “So we did some research and realised there was a massive market gap for this kind of game [fantasy football] in the Middle East and Africa.”

Sport 246
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Refract raises $8.5M SGD funding, announces new game development division 

TechCrunch

The startup also plans to expand its team in preparation for the commercialization of AXIS later this year to cater to the rapidly growing market of gamers, tech adopters, content creators and fitness enthusiasts. Refract will continue delivering immersive and engaging XR and VR experiences to a growing market of 2.9 ” .

Games 246
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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. A virtual store created with Emperia’s platform.

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