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CommonGround raises $25M for immersive video avatar technology that doesn’t rely on VR gear

TechCrunch

Fast-forward to today, with millions of hours in aggregate clocked up on services like Zoom, Microsoft’s Teams, Google’s Meet, WebEx and the many other videoconferencing apps out there, and skeptics might argue that what we have on the market today has been good enough.

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Nigerian one-click checkout platform OurPass raises $1M pre-seed, wants to build ‘Fast for Africa’

TechCrunch

Although the company is building a global product, it is limited in Africa, and OurPass has taken an interest to build one for the market. ” Nigeria’s e-commerce market is still heavily reliant on cash on delivery. ” That means consumers and merchants are assigned virtual account numbers to be used in a wallet.

USP 197
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Grocery delivery startup Membo is hungry to build a Europe-wide, local food producer network

TechCrunch

On-demand food delivery in Europe is of course a highly competitive business, with rapid-fire market moves and bursts of consolidation among app makers making a kind of sizzling startup stir-fry. So grocery freshness is an especially difficult USP for such apps to compete on. But it has big expansion plans in the region.

Network 246
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4 Ways to Outsource Your E-Commerce Operations and Still Turn a Profit

KitelyTech

FedEx, UPS, USPS, and other major shipping firms are contracted by nearly every business to deliver packages anywhere in the world. There are four areas where E-Commerce outsourcing is common: Shipping Product or service development Marketing Support services (i.e. website management, virtual assistant, etc.).

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Useful things to Consider When Starting a Business

Strategy Driven

This is not necessarily because there is no market for the product, you simply must understand your own product to have any hope of selling it effectively. If you see a hole in the market that you are able to fill, then you are likely to find a dedicated and grateful audience who will remain loyal to your product. Your Marketing.

USP 52
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Standing Out in eCommerce: It’s Not As Easy As You Think!

Strategy Driven

You’ll need to carry out meticulous market research. This will inform virtually everything your eCommerce business does. It will inform your branding, your marketing and the product ranges you offer. And if you’re targeting value-conscious consumers, your rewards / incentives scheme might just be your USP.

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Branding Trends To Improve Your Business In 2022

Strategy Driven

Modern marketing involves creating a story around your brand, the story should demonstrate who you are, and why your business came to exist. With the right branding, you’ll achieve brand recognition across the market. We’ve seen plenty of topical branding and marketing this year, and this is certainly going to continue throughout 2022.

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