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OpenSponsorship lands new capital to bring brands, athletes together

TechCrunch

Ishveen Anand grew up in England playing sports all of her life, including during her time at Oxford. However, what she found was that the process was inefficient — the sports world was slow-moving in terms of brands getting contracts with athletes. OpenSponsorship deals page. 7 VCs talk about today’s esports opportunities.

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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.

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Why Your Business Needs Offline Marketing and Promotion in the Digital Age

Strategy Driven

Nowadays, many businesses focus their marketing and promotional budgets on digital marketing methods. It is common for pay per click advertising, email, and social media campaigns to dominate the marketing plans of companies.

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7 Marketing Materials for Indoor and Outdoor Use

Strategy Driven

Unfortunately, entrepreneurs rarely start out with much of a marketing budget, and most are looking for ways to promote their business with limited resources. Advertising on the side of your car or van with vehicle wraps can be highly effective as the vehicle becomes a moving billboard. Vehicle wraps and decals. Promotional products.

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Bustle CEO Bryan Goldberg explains his plans for taking the company public

TechCrunch

From an advertising standpoint, it was a really scary time, because we have clients across every industry, and every industry was impacted differently. For a lot of clients, tossing advertising was a sort of knee-jerk reaction to the sudden shock of COVID, and so we saw a huge negative impact in our second quarter.

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How To Save Money When Marketing Your Business

Strategy Driven

There are many things which can cause concern to small business owners, and budgeting is one of them. It can often be the case that a business owner creates a well thought out and sensible budget for marketing, for example, but due to a variety of factors including a volatile economy, the money set aside for marketing needs using elsewhere.

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Fun Ways to Market Your Brand

Strategy Driven

Most modern marketing methods, and certainly lower budget methods, focus on digital marketing and online campaigns. When you think about sponsoring someone, as a brand, you might think of well-known brands on the front of sports shirts or at stadiums. There are some more creative and fun ways that you can boost your business.