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Should tech bootcamps keep using job placement metrics in their advertising?

TechCrunch

Coding bootcamp Nucamp will no longer publish job placement metrics in its advertising materials, a move that CEO Ludovic Fourrage is making to rebuild student trust in the industry. He believed that consumers didn’t question Lambda’s high price tag because of the advertised and promised outcome of job placement.

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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

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OpenSponsorship lands new capital to bring brands, athletes together

TechCrunch

Ishveen Anand grew up in England playing sports all of her life, including during her time at Oxford. However, what she found was that the process was inefficient — the sports world was slow-moving in terms of brands getting contracts with athletes. OpenSponsorship deals page.

Sport 214
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Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming

TechCrunch

The London-based company brings ads to games, e-sports, virtual reality, and augmented reality. In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited.

Games 234
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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.

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General Atlantic values media tech Amagi at $1.4 billion in new funding

TechCrunch

Amagi, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a large new funding round as it looks to expand its tech offerings and invest in AI-powered personalization stack. Its clients include NBCUniversal, Warner Bros.

Media 212
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NBA Top Shot maker Dapper Labs is now worth $2.6 billion thanks to half of Hollywood, the NBA and Michael Jordan

TechCrunch

Now the company is reaping the benefits of its trailblazing status with a new $305 million financing led by some of the biggest names in Hollywood, sports and investing. It’s like the one thing that cryptocurrency can do really well and it’s been embraced far beyond the world of sports collectibles.

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