Ad Networks and Content Marketing: The Potential to Do More With Less
O'Reilly Media - Ideas
AUGUST 16, 2022
And this market for attention is absolutely huge, with global ad spend weighing in at $763 billion in 2021 revenues. Credit where it’s due: I originally found this in Les Echos , which may be paywalled. To understand why, let’s first consider the idea of “content marketing.” Everything old is new again.
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