article thumbnail

Sport analytics leverage AI and ML to improve the game

CIO

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. The point is to use the data like a razor to cut through false convictions to find the truth.

Sport 296
article thumbnail

Computer vision transforms tennis coaching at Billie Jean King Cup

CIO

With centuries of tradition behind it, tennis as a sport has been highly resistant to change. It’s fair to say that tennis has lived up to its roots as a traditional sport,” says Mat Pemble, executive director of IT for the International Tennis Federation (ITF), the sport’s governing body.

Coaching 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

Sport 241
article thumbnail

How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
article thumbnail

Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”. “It

Sport 211
article thumbnail

LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The country’s premier football division, LaLiga, is leveraging artificial intelligence and machine learning (ML) to deliver new insights to players and coaches, and to transform how fans enjoy and understand the game.

article thumbnail

Wecasa raises $17.7 million for its home care and wellness marketplace

TechCrunch

It then added massage, beauty treatments, housekeeping, babysitting and sports coaching. Some other marketplaces also focus on one-off jobs, such as fixing something that is broken — examples include Lulu dans ma rue and Stootie. Over the past few years, Wecasa has kept adding new verticals.

Sport 245