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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. However, simply having a social media presence is not enough.

Metrics 41
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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. After reading the above metrics, you might ask why marketers are shifting to using traditional advertising.

Trends 41
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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. Take display and video ad formats, for example. Out with the Old.

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Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation

Perficient

Industry trends: Certain industries or niches may experience higher levels of CPC inflation due to factors specific to their market. For example, industries with high-profit margins or those that rely heavily on digital marketing may witness more significant price increases.

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Per the WFA, ad fraud is “second only to the drugs trade as a source of income for organized crime,” but there is no one-size-fits-all ad fraud strategy. However, reach is now more of a vanity metric if uncoupled from traffic quality. Looking at reach through a quality lens.

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Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

In this blog, we will be discussing what the Digital Transformation process is in business and how Digital Transformation technologies can impact your business growth. Let us understand what Digital Transformation services mean to your business. What is Digital Transformation? What does it do? are in line.