article thumbnail

Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. In this post, we’ll explore some social media metrics that you should be monitoring to improve your content strategy.

Metrics 49
article thumbnail

Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chilean proptech startup Houm raises $35M Series A to expand across LatAm

TechCrunch

Houm has seen its revenue grow by over 11x in the last year, a metric that exceeded its own expectations, although it did not reveal hard revenue figures. When a property owner decides to put his or property up for rent or sale, Houm commissions a Houmer to take professional photographs and videos, at no cost to the proprietor.

article thumbnail

Productivity startup Time is Ltd. raises $5.6M to be the ‘Google Analytics for company time’

TechCrunch

We are all familiar with inefficient meetings, pestering notifications chat, video conferencing tools and the deluge of emails. The venture is the latest from serial entrepreneur Jan Rezab , better known for founding SocialBakers, which was acquired last year. Socialbakers acquired by customer engagement company Astute. Time is Ltd.

Analytics 254
article thumbnail

Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. The most practical way as an advertiser to take care of your digital marketing mix is to take the reins themselves. Take display and video ad formats, for example. Measure Everything. Last click wins.

article thumbnail

Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation

Perficient

Industry trends: Certain industries or niches may experience higher levels of CPC inflation due to factors specific to their market. For example, industries with high-profit margins or those that rely heavily on digital marketing may witness more significant price increases.

article thumbnail

Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. After reading the above metrics, you might ask why marketers are shifting to using traditional advertising.

Trends 48