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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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Lavender lands $13.2M for its AI-powered email marketing engine

TechCrunch

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “In today’s climate, teams have to do more with less.

Marketing 247
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Code Review Services from Senior Architects

Mobilunity

This kind of code is critical for your end product, and it’s unattainable without professional source code review services. From this article, you’ll learn how to employ a code reviewer or hire QA tester. Software developers try to create them functional and well-structured; however, some issues can remain unnoticed.

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Finding a Perfect Technical Recruiter

Mobilunity

Nowadays, businesses no longer look for recruitment services when building an IT team. Instead, companies seek the assistance of skilled tech recruiters who specialize in sourcing and hunting developers and other IT experts. Who Are Technical Recruiters? Product technology recruiters are the most versatile ones.

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A troubling startup layoff trend has emerged

TechCrunch

We don’t need to tell you about the layoffs that are defining the tech landscape right now, concentrated particularly in late-stage companies that are struggling to raise extension rounds and grow into existing valuations. It’s also worth noting that the cadence of net new layoff events is falling, ever so slightly. Some nuance.

Trends 316
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Thoma Bravo buys cybersecurity vendor Proofpoint for $12.3B in cash

TechCrunch

In the latest development, private equity giant Thoma Bravo is buying Proofpoint , the SaaS security vendor, for $12.3 Proofpoint is traded publicly on the Nasdaq exchange and as of its closing price on Friday, it had a market cap of $7.5 It also however reported a GAAP net loss of $45.3 Who’s funding privacy tech?

.Net 254
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Data-Driven Recruiting: All You Need To Know

Hacker Earth Developers Blog

When you need to scale your business, you look at the recruiting teams to bring in the talent needed for success. Why is data important in tech recruiting? When you hire in large numbers – say thousands of tech hires in a year; you want to be as efficient as possible. Let’s break this down logically. Cost To Hire (CTH).