Capgemini

JULY 22, 2019

Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in silos, today’s connected commerce experiences have created a new selling environment: B2B2C. Quite simply, a siloed approach to B2B and B2C sales models no longer make sense today.

B2C 40

B2C B2B eCommerce Retail 40

Strategy Driven

SEPTEMBER 22, 2020

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. Web marketing with analytics. Ability to Work with Data Analytics.

Technical Review 38

Technical Review B2B Analytics Media 38

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Perficient

MAY 26, 2023

Revolutionary change happens through convergence AI will converge into a number of industries, and digital marketing is no exception. DXP Digital experience platforms have proven that a personalized experience drives higher rates of conversion and overall consumer satisfaction. Well, this is marketing, so my feeling is yes.

Weak Development Team 59

Weak Development Team Blockchain B2C Digital Marketing 59

Modus Create

MARCH 14, 2023

This was also when cloud-based B2B SaaS and MarTech tools started emerging. By using data and omnichannel marketing, Hasbro scaled its digital marketing and made its campaigns more targeted. Additionally, analytics revealed which fields were most valuable to realtors and consumers.

Examples 98

Examples Industry Technical Review UI/UX 98

Exadel

JULY 9, 2021

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Note that B2B buyer personas are different from their B2C counterparts.

Tools 52

Tools Company How To Technical Review 52

Altexsoft

APRIL 7, 2020

The company prefers cooperating with mostly Southeast-based B2B SaaS startups and technology-based companies with a focus on information technologies and healthcare IT. Albeit fintech in Atlanta was initially focused on digital micropayments, today startups are not limited to it. Atlanta Ventures has 16 companies in its portfolio.

Technical Review 52

Technical Review Education Programming Security 52

Altexsoft

OCTOBER 31, 2023

Omnichannel interaction scenario Various studies show that in the age of digital transformation, consumers use a mix of channels to interact with brands. The digital marketing company Safari Digital states that 43 percent of users do an online search from their smartphone while in the store. Map customer journeys.

Strategy 52

Strategy How To Mobile Media 52

UruIT

APRIL 25, 2022

Digital experiences are now in peoples’ pockets with smartphones being as ubiquitous as internet access itself. The market is now flooded with B2B and consumer products that meet just about every need you can think of. This makes freemium and free trial models particularly lucrative in the modern digital market. .

Product Management 52

Product Management Examples Strategy Meeting 52

Coforge

JULY 26, 2019

Email marketing automation best practices are constantly changing and it can be difficult to estimate which content to send, when, and how frequently. There are even innovations like Salesforce's new AI email marketing capability, which precisely prescribes the ideal frequency. Work on Your Content Marketing Capabilities.

B2C 8

B2C Video B2B Weak Development Team 8