Tech Marketing’s Expanding Role: More from IDC’s 2019 Investment Benchmark Survey
IDC
JANUARY 21, 2020
IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Technology buyers now use marketing-related information sources (digital and social) over sales at every stage of their decision-journey, according to IDC’s IT Buyer Experience survey. of revenue. Watch this category!
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