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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. A virtual store created with Emperia’s platform.

VR 222
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Highlights from Berkeley SkyDeck’s virtual demo day

TechCrunch

In 2020, SkyDeck — along with much of the rest of the world — went virtual. We are also hearing chatter that Demo Day will be larger than ever before because virtual events are much more scalable.”. Notable alumni include micromobility unicorn, Lime, and delivery robotics firm, Kiwi.

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Game on: The evolution of gaming through generative AI innovation

CIO

You must create your very own reality and adventure, using your hands to build a virtual world by relentlessly punching the trees. Yet, thanks to generative AI, a new gaming frontier is emerging that will radically elevate content and make characters and virtual worlds much more expansive, personalized, and life-like.

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Snap quietly acquired 3D-scanning startup Th3rd last year

TechCrunch

In April 2022, the company introduced tools that turn retailers’ photos into 3D assets and launched an in-app destination for AR fashion and virtual try-on called “Dress Up.” A combined study from Publicis media and Snap suggests that the AR Retail market will have a project value of $1.2 trillion by 2030.

3D 249
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TryNow raises $12M to bring try-before-you-buy, Prime Wardrobe as a service to online retailers

TechCrunch

TryNow — which provides technology to online retailers that use Shopify Plus to let their customers receive and try out apparel, return what they don’t want and pay only for what they keep — has raised $12 million, funding that it will be using to continue expanding its business.

Retail 253
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The Fashion Kingdom, an Egyptian fashion e-commerce startup, raises $2.6M in seed funding

TechCrunch

This opportunity made the chief executive tap into the knowledge he acquired as a kid born into a family with a long history in the apparel business to launch TFK. “We TFK provides a virtual fitting room that helps brands get accustomed to their customers’ sizes and recommend outfits to customers for different occasions.

Fashion 246
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Superplastic raises $20M to expand its cartoon influencer universe

TechCrunch

A company from the creator of Ello and Kidrobot is announcing a new $20 million funding round to build out an imagined virtual world populated with deranged-yet-cute cartoon influencers. “I’m more interested in connecting the real world, not just doing stuff that’s all virtual,” Budnitz said. Ello, Ello?

Apparel 242