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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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ServiceNow offers virtual agent to assist with generative AI

CIO

ServiceNow is making generative AI accessible from more areas of its low-code development platform, putting it front and center in the chatbots enterprises are starting to use to interact with their ServiceNow applications. With traditional search tools, “If you had bad data, it would get surfaced,” he said.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

It has become a priority for recruiters and the HR team, but mainly, it has become a priority for job seekers. Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. What is tech recruitment?

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TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4

TechCrunch

Traditionally, companies hold in-person sales kickoffs (SKOs) in January and February to network, educate sales teams about new products and devise strategies for the year ahead. Full TechCrunch+ articles are only available to members. The bad news was that Google Cloud accrued operating losses worth $890 million at the same time.”.

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The Good and the Bad of React Development

Altexsoft

This article provides a glimpse into the tool trusted by Netflix, PayPal, BBC, and many other giants that need no introduction. Formerly known as ReacrJS, React is a front-end JavaScript library developed by Facebook (namely, by Jordan Walke) for building responsive user interfaces. Value brought: fast project development.

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The Good and the Bad of Kubernetes Container Orchestration

Altexsoft

Read this article to learn how top organizations benefit from Kubernetes, what it can do, and when its magic fails to work properly. Kubernetes cluster A key concept of Kubernetes is a cluster — a set of physical or virtual machines or nodes that execute the containerized software. What’s behind this massive popularity?

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The Good and the Bad of Databricks Lakehouse Platform

Altexsoft

In this article, we’ll highlight the reasoning behind this choice and the challenges related to it. To dive deeper into details, read our article Data Lakehouse: Concept, Key Features, and Architecture Layers. It’s also possible to connect your preferable integrated development environment (Eclipse, PyCharm, Visual Studio Code, etc.)